The network linking Emmeitalia to Coo'ee is more and more thick. The first is specialised in media strategy and the second in creativity. The aim of the joint-venture is to become the most important and independent team in the field of Nord-East communication, and also one of the most important in Italy with just Italian money.
Roberto Baratto, Emmeitalia BoD chairman, has actually confirmed more than once his strong convinction concerning the alliance of the two companies. Project leader Federica Tisato, who runs not only the commercial co-ordination of network's accounts, but also the marketing strategy together with Coo'ee Italia president, Mauro Miglioranzi, for what the creative side is concerned, and with Emmeitalia Indoor director Rita Nogara for the media side, wants to intensify its territorial presence.
Perfect start-up also for Emmeitalia new division, Emmeitalia Indoor. Among its projects, many media planning either still being determined or already definite.
Thanks to the new partnership, a big increase in the Group's turnover is expected in Italy, near +30% in relation to 2006.
With this partnership, Emmeitalia and Coo'ee can both face bigger national clients and start a further development of the relationships with multinationals, even through the use of the international network Coo'ee/ Interpartners, being present with more than 50 headquarters all over the world: Australia, New Zealand, Asia, USA, Europe.