Emmeitalia, the Italian network specialised in company communication and media management, continues its great growth that led it to become one of the most important companies of the media sector with a whole Italian capital in 2006.
In 2007, Emmeitalia will continue to administrate the communication strategy of as many as 14 selling points of the biggest chain in Europe with a specialisation in do-it-yourself, construction and gardening: OBI.
There's no need for introduction for the do-it-yourself leader; 14 out of 36 stores are spread in the North-Centre of Italy: besides three near Verona (Sona, Affi and Desenzano), there are OBI stores in Brescia, Ancona, Pesaro, Undine, Turin, Montano Lucino (CO), Malgrate (LC), Trento, Legnano (MI) and Rimini. The result is a reinforcement in the OBI brand presence in the territory, as Emmeitalia's presence in Verona, Milan, Rimini, Turin, Bologna, Brescia enables its client to get everywhere.
An improvement for Emmeitalia was in the air since last November, when it changed its juridical form from Srl to Spa and therefore manifested its will for growing and becoming a leading company for the outdoor communication services of the whole North-Centre of Italy. All this became still more evident the following month, when Emmeitalia did a joint-venture with Coo'ee Italia, the Italian representative of the international network Coo'ee that allowed the construction of a new network with 15 seats and 18 affiliates in the national territory, with more than 150 operators at customers' service.
Antonio Frassine, Emmeitalia commercial director, affirmed: “These data, together with a clear vision of the future aims, enables us to guarantee to our clients a capillary presence on the national territory, and that will lead the network, which still has an income around 10 million euros, to increase it of 30% by the end of  2007. We can say that OBI is in good hands.