The positive trend of Emmeitalia Spa goes on. The network specialised in the media sector and set in Verona, with affiliates in Turin, Rome, Milan, Bologna, Rimini, thanks to the partnership with Coo'ee Italia – the Italian representative of the international network Coo'ee set in Melbourne – has just created a new media division. Emmeitalia Indoor, specialised in TV, radio and press planning, is born from the collaboration of the two groups. The ambitious objective – as the two businessmen Roberto Baratto and Mauro Miglioranzi, Emmeitalia financial&control director and Coo'ee Italia strategical&creative director respectively affirmed – is to increase the group's global turnover by 30%, although it still boasts a total income of about 15 million euros.
The two responsibles said that the communication group's strategy is very clear: to meet customers requirements in the global advertising sector throughout the integration between the disciplines and the synergy among the interiors departments of the groups, with a connecting commercial logic.
The whole national network, formed by 15 seats and 18 affiliates, with more than 150 operators, proposes another important outcome, i.e. the turnover repartition among the local, national and international  customers, that can be described with a 50/50.
The methodological approach of the global/local service – Baratto and Miglioranzi said – guarantees to all our customers the same offer based on innovation, creativity and quality, all key elements for being competitive in the market which we develop through a young and dynamic staff of media planners and creatives. The general strategy of the groups is supported by the historical customers and also by those we acquired in 2006 – the two concluded -, who has renewed its choice to go on with our group and who are very important for the maintenance and the improving of the commercial forecasts”.